Am I Part of a Trend?

Seems I’m not the only one who has had enough of social media. Can’t say I’m surprised. Even Forbes looked like it was in on the trend until the writer decided to add 1000 words of “you’re doing it wrong.”

Folks, there is nothing you can do to make social media better. Twitter and Facebook (and all the other noise-hoses) have a vested interest in keeping your stuff invisible. They don’t want people to click away to some other site. They want to keep them on Twitter and Facebook so they can show them ads. That way they get paid when someone clicks or taps away.

Social media is central control on a platform that was specifically designed to prevent central control. Here’s the basics: Big tech knows what the individuals on the web want. Everyone wants their stuff to get attention. Attention is the currency of the Internet. Big Tech hoards attention and uses it to reward their sharecroppers in exactly the same way medieval kings hoarded gold, land and wealth. Their rules are just like your boss’ rules: never pay ’em enough to sue you.

You know what the first thing is central control does when they get control? They make you invisible, and then they force you to work for them in order to get your visibility back. Except you never actually get your visibility back. You sure do waste a lot of unpaid time making their sites better and sending them free traffic, though.

If you are trying to get traffic to your site, social media is competing with you. They are not cooperating with you. Stop. Unplug it. Stop spending your treasure on “post boosts” and dollar-a-click ads. Stop trying to pick better hashtags. Twitter has an automated system designed to make everything you post there invisible, no matter what hashtag you pick. So does Facebook and every other social noise site.

Here’s the good news: If all the social media sites disappeared tomorrow (from my pen to God’s ears), the Internet itself would shrug and reach for another chicken salad sandwich. AOL came and went. Myspace came and went (and incinerated $500 million in the process). Google+ came and went. The “portal” thing came and went. Internet’s still here, and the basic technology hasn’t changed much. The web, links and e-mail all work pretty much the same way they ever did.

If you want to get your message out, you have everything you need. You don’t need social media.

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